Alex led the strategic change programme to conceive and establish The Sofa Delivery Company. Alex has over 30 years’ experience working in retail supply chain and logistics within the UK and Internationally, with both Boots PLC, and The DFS Group. Alex holds an MBA and a BA (Hons) Business Studies and is also a member (MCIT) of The Chartered Institute of Logistics and Transport.

Daniel is a globally recognised expert in AI and investor in emerging technologies. He's the CEO of the award-winning AI company Satalia, acquired by the world's largest media company in 2021, WPP, where he is also the Chief AI Officer. Daniel has been recognised as one of the top 10 Chief AI Officers globally.Amongst his investments, Daniel is also Co-founder and CEO of the world's first commercial research organisation to understand machine consciousness, Conscium.Having received a Masters and Doctorate in AI at UCL, Daniel has several academic roles including UCL's Computer Science Entrepreneur in Residence, focused on using AI to solve business and social problems.
Daniel is a serial TEDx and keynote speaker on AI, ethics, innovation and decentralisation, and is a faculty member of SingularityU. He has advisory and executive positions across companies and governments where he actively promotes purposeful entrepreneurship and technology innovation.

Pete is the Global Head of Retail at Just Eat Takeaway, where he leads the expansion of new on-demand shopping categories across 16 markets. He built his commercial career at Unilever and Danone, holding a series of local, regional, and global roles, providing him with a well-rounded view of the FMCG industry. Pete serves on the UK Retail Innovation Council’s eCommerce Executive Committee and is a frequent speaker at retail events.

Muk joined The Very Group in 2019 as a Lead Product Manager and is now Head of Digital Product. With nearly 15 years of experience across start-ups and large-scale retailers, he brings deep expertise in driving digital innovation and creating seamless, customer-focused experiences. At Very, Muk leads the digital product strategy, shaping the future of online retail for over four million customers. Before this, he made a significant impact at Tesco and Pets at Home, enhancing digital experiences and delivering meaningful change for customers. Muk’s journey reflects his passion and commitment to creating experiences that truly make a difference for customers.

Simon joined Pets at Home in September 2020 and plays a key role in guiding the company's digital transformation and AI adoption journey.

Throughout his career, Simon has been at the centre of implementing new and innovative technologies to drive business transformation. With a strong background in artificial intelligence and enterprise architecture, he has successfully led numerous projects that integrate cutting-edge AI solutions into existing business frameworks, ensuring seamless adoption and maximising value.

Corinne leads the expansion of Reserved in the UK, having introduced the Polish fashion brand to the market in 2017 with a flagship store on London’s Oxford Street. Her career in retail spans leading roles at River Island and Kurt Geiger at Selfridges London, where she launched the children's footwear department and managed all regional concessions within the shoe hall. Corinne’s tenure at adidas is particularly distinguished. She spearheaded the launch of the adidas Originals Neighbourhood store on Carnaby Street and was instrumental in

introducing the first Stella McCartney collaboration in the UK. Additionally, she served as Head of Equity, Diversity & Inclusion (ED&I) for adidas’s UK retail team, leading impactful initiatives within the organisation.