Breakfast Roundtable

How to design pricing that protects value, but promotes loyalty

UK grocery shoppers are counting every penny?. They’re comparing baskets, watching promotions, switching brands and asking a simple question every time they shop. Does this retailer feel fair?

For you, that creates a difficult balancing act. Hold prices too low across the board and margin comes under pressure. Push increases through too bluntly and trust can disappear quickly. 

This is where smarter pricing has a far bigger role to play.

This Retail Gazette roundtable, in partnership with Revionics, will bring together senior grocery leaders to explore how retailers can make better, more customer-aware decisions across the range.

The discussion will look beyond the controversy around “dynamic pricing” and focus instead on practical, responsible pricing. How can retailers hold back increases on the items shoppers care about most? Where is there more room to move on less price-sensitive lines? How can pricing decisions support category plans, margin targets, buying priorities and brand positioning, rather than sitting in a silo?

Expect an open, practical and commercially focused discussion on how pricing can become a source of loyalty and confidence, not just a back-office process or a race to match competitors.

Register your interest by filling out the form below. Our team will be in touch to confirm.

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